leading with Purpose
After more than a decade serving the healthcare industry, here's what I've learned.
I believe that every human is impacted by the availability, quality and affordability of healthcare and for me, healthcare isn't just a calling--it's my purpose. And I've come to believe that teams built around purpose are unstoppable.
If you're in healthcare, it's either because you consider it to be a calling or you'll quickly grow to. If not, you'll leave it to those who do. Why? Because healthcare is challenging, it's messy and it's broken. And at the same time--for those of us who hear the call and spend a large part of our waking time focused on making it better-- the work is among the most impactful and rewarding in our lives.
While I may not operate at the bedside (a longer story for another time), supporting the work of those who are means that my work has the potential to impact millions of patients and families-- including those in the middle of life-changing healthcare moments.
Our work matters.
The Power of Positioning
In this pre-COVID conversation, I sat down with Bob Wright, "Possibilitarian" at Firebrick Consulting to discuss the strategic role positioning plays in transforming companies to retake a category leadership position while changing the perception of the marketing organization.
12 minutes